We are a new brand currently focussing on one hero product that solves a problem we found with our wardrobe. We wanted the ultimate dress that was - high quality, elegant and flattering, whilst being versatile enough to wear with a variety of outfits to any and all occasions, and also being low maintenance and machine washable because we're too busy to go to the dry cleaner and too lazy to do ironing. And so, here was born the 'all day dress'. As we grow we may release variations or new versions of the dress based on what our audience are looking for and our small batch production model allows us to be flexible enough to do this!

Batch one is only produced in black, if you'd like it in another colour drop us a DM on IG or an email and we can consider it for future batches

We do small batch production. This means we make and release our dresses in small quantities. This is popular already in consumable goods but is less common in clothing. This type of production reduces waste and minimises over production, it enables us to ensure the highest quality of each item, and it allows us to be responsive and agile to developments and customer feedback. If you'd love to see this dress in a mini version, or with long sleeves, or a different colour etc send us an email or a dm on instagram, we love to hear feedback and can consider it for future batches!

Portugal. The location of production was really important to us as we wanted to be confident on the standards and practices used in manufacturing. Portugal is a hub for high quality and sustainable small quantity textile manufacturing. We partner with a small production studio just outside of Porto who turn our designs and drawings into the final product.

Yes! The dress is made to be worn, and we know that means receiving the occassional spill and stain, thats why we chose a fabric that is machine washable. Wash on a delicate cycle at 30 degrees and then hang to dry (it's also quick drying!) and it'll be good as new.

Whilst we can't promise it will never crease, one of the important features of the dress was for it to look just as great straight off the rack as it does straight out of your backpack, becuase we were sick of dresses looking great when we were getting ready at home but being all creased from the bus or tube seats by the time we got where we were going. Thats why (after a lot of testing!), we picked a fabric that was most resistant to creases, and customer testimonials prove it, we've folded it into suitcase for a holiday and its been ready to wear straight out the bag - no iron needed!

See our delivery and returns page.

Yes! See our 'pick up' option in our delivery and returns section

See our delivery and returns section

Unfortunately as we are just starting out, we only ship in the UK. We hope to introduce international shipping in the future!

For size guidance see our size guide